It’s been awhile since we first started our blog, however we realized after about 6 months that it wasn’t getting the attention we thought it would. No pity parties though---we’ve all had that moment in some part of our business plans when things didn’t go as planned and we knew it meant that we needed to reassess our approach right away.
Thoughts & Challenges
When you get started running your web business it’s pretty common for you to take any client that has a pulse and money. Some people may even decide than no pulse but money is a fine trade off, but you never can account for those Walking Dead fans.
It’s becoming increasingly common for company CEOs to wear more than just their CEO hat. Particularly with startups and smaller companies, you sometimes don’t even have the luxury of staying within those boundaries; trust me, I know from personal experience.
There are two ways to showcase your creative work to your future clients: showing them and showing them the right way. Some believe that showcasing a portfolio project in itself is a creative work and even more important than creating the project itself. I, personally, have seen great presentations of mediocre portfolios converting more users into leads than a great creative portfolio which was presented poorly. Simply put, using effective presentation techniques will boost the value of a project.
Time and time again we’ve been impressed and inspired by the work of our users. From global campaigns, one-(wo)man web design and digital marketing agencies to startups and thriving initiatives, it’s been humbling to know that our themes and services could be a part of that success.
WordPress has attracted over 70 million users with its ease of use, versatility and capacity for what most people need from their website builder. Though even with how relatively easy it is for most people to learn to use their chosen WordPress theme, there’s always a learning curve that takes a little time and sometimes a lot of trial and error.
One of the problems with trends is that when they dominate a particular market, form of art or culture, the followers of those trends end up having a hard time obtaining a unique identity. While they all look like modern and trendy entities, after a while it becomes difficult to distinguish one from the other.
Many site owners spend a lot of time trying to improve page load times, enhance SEO, and increase conversion rates. Caching plugins, faster servers, CDNs, and lighter and faster-to-load WordPress themes all help. But if you’re not optimizing your images, you’re missing out on one of the simplest, high-ROI ways to improve your SEO and increase page speed.
As a senior template designer at Artbees Themes and also just from the years of freelancing and dabbling with different methods of design, I’ve picked up a checklist, if you will, of points I sure wish I knew beforehand. Now having learned the ins and outs of designing for WordPress, I’ve been able to combine my knowledge of design principles with the unique aspects of our themes.
What are your business goals for 2017? With the end of 2016 drawing near, whether you’re a one-man show running your own business or have a bigger team, now’s the time to make a conscious effort to pause and look back on the year and consider a few direct questions: What worked? What didn’t work? What lessons can be applied to their future plans for the new year?
As we began to think about “what’s next for us, and for WordPress?” it was important for us to put ourselves in the shoes of the average user, as opposed to our professional developer experience.
This year Portugal hosted the 2016 Web Summit, inviting over 50,000 guests made up of CEOs, startups, investors, and leaders in the tech world. This was the largest event of its kind to be held in Europe and was chock full of opportunities to exchange ideas, creative energy and best practices.
This is no secret to most of us in the digital marketing sector; in the last five years there’s been a drastic change. People’s device of choice has gone from their desktop to their mobile phone, the majority of which are smartphones.
Staffing a company -- any company, really, but especially one that depends heavily on technically skilled workers -- is a strategic undertaking for any business. You not only have to pick the right people, but also create the right mix of people.
Just last week in the Artbees hive, we barrelled right on past 100 and hit 110 templates that we now offer to our users. Having surpassed that goal we set just about a year ago, it was a surreal moment for us. Though to be honest, it was a bit anticlimactic as we briefly paused to do a celebratory jig before quickly getting back to work on the next batch of new templates.
Anita’s Movement130 Shows Exactly How You Can Take Your Online Campaign from Ideation to Creation in Just Weeks!
The launch of a campaign or movement usually comes at a momentous time for every company. You could be celebrating the beginning of your enterprise, advertising a new product on the market or holding a tribute to the legacy of your organization. In each case, online campaigns are a very effective way to reinforce the story and culture of your work for your existing loyal customers while generating even more clientele.
Travis Bennett: Cut Your Web Design Time in Half by Asking These Questions at the Onset of Your Collaboration
We’ve talked with dozens of our users, most of whom have started their own web design and digital marketing agencies in countries all over the world. One thing we’ve heard repeatedly is how important it can be to start off the entire collaboration between agency and client by asking the right questions.
Taking a Dip in the Psychology of UX Design: Michael Hahn Shares How Understanding Human Perception and Cognition Can Improve Your Website’s Design
User experience in web design and psychology aren’t often so readily considered to connect to each other. Even ask a group of well-seasoned web designers and most will tell you they never had to take any user experience courses that incorporated psychological and cognitive principles. Though if you took a few moments to scan through some introductory descriptions of human perception and cognition, it would be immediately clear how having a deeper understanding of psychology could dramatically improve your approach to designing a [...]
You’ve launched a website with a beautiful theme, great graphics and clever content. You’ve promoted it through social media, and even perhaps paid advertising. Your job is done--you’ve built it, so they will come. Right? Well, yes, and no.
Just a couple weeks into the Fall Semester and student clubs have already started recruiting new members and mapping out their initiatives for the upcoming school year. Faculty members in every department have donned their galoshes, rolled up their sleeves and are well on their way through the tangles and mud of their respective research projects. But just how do they plan on compiling and marketing their work? This is where we turn to the IT department.
We’ve recently discovered a blind spot of ours. Despite many of our customers being photographers, we haven’t specifically addressed this niche in any of our posts. So we did some digging and started talking with many of our customers who use our themes to showcase their photography asking them a number of questions to better understand what considerations they take into account when building a photography website. Well, when we started going through their responses, boy oh boy, were we surprised.
In previous posts we’ve spent a lot of time focusing on the strategies used by many web design and digital marketing agencies during the production part of their projects. From how to build websites for nonprofits and maximize productivity to the ins and outs of being a freelancer and increasing your clients SEO, we’ve tried to provide best practices using the experience and expertise of our users. Though what about that part before the project even starts?
Think about it, whether you’re looking for a local theater, where to find art supplies or an architect to help you start those renovations, where’s the first place you turn to? The web! If that’s the case, then why should it be any different when people are looking for you?
Time and time again, you’ve heard from your peers and come across forums emphasizing the significance of increasing SEO optimization as an integral consideration to your marketing approach. With the majority, if not all, of your prospective customers using the web to research solutions and services you’re offering, making it easier for search engines to easily detect what, where and how you’re offering those services will in turn guide those customers right to your site!
Being a web or graphic design freelancer can sometimes be a double-edged sword. In one respect, being a freelancer can allow you to get paid to explore your creative passions, give you flexibility in planning when and where you work, and allows you to create your own processes that suite your productivity best. On the flipside, whether you’re working as a freelancing web or graphic designer full-time or in your spare time, there are definitely some challenges you may face.
As many veteran web designers can attest to, the role of the web designer and the client has changed greatly over the last two decades. Ever since the website became the new marketing platform for small and big enterprises alike, people have been scrambling to get their brand and products up on the web.
As a growing nonprofit, community center or organization, your ability to broaden your presence beyond your local region relies almost solely on your website. Understandably you’re most likely strapped for time, money and even manpower to get a sleek and motivating site up and running, but that doesn’t mean you should settle for a second-rate website. Your initiative has an important underlying story driving its mission and an integral way of sharing that story and gaining more momentum in terms of funding and participants is with a [...]
In our exclusive interview with Curtis Hays, founder of Curtis Hays Consulting, you may discover that choosing the WordPress theme that you'll use to build your website is as big of a decision as picking a business partner or even tying the knot!
In our one on one interview with BlizzardPress' co-founders Kristen and Trent Blizzard, get two online marketing and web design expert's advice on how to scale your business using the Jupiter WordPress business theme.
Here in the Artbees Hive, our team's focus is constantly fixed on optimizing the performance and capability of our products and services. We pour over each post-type, shortcode and plugin to make them more functional and easy-to-use for our customers. We question what else can be added to provide more customizability, more user empowerment. After all, at the end of the day it is our hope that our customers will be able to experience the freedom to grab hold of the steering wheel themselves and kick their site into full drive.
You're logged into your WordPress theme, rearranging shortcodes, designing your page and piecing together what you hope will be a masterpiece of a website. You're on a roll! At one point or another, though, you may run into a problem—maybe a glitch, a feature you can't quite edit the way you'd like, or perhaps just a question about the theme's capabilities. You fidget for a while before you become exasperated and finally go to your last resort, the “Support” tab. This, ladies and gentlemen, is where the Artbees Themes Support Team comes [...]
Right around the time New Year's Eve rolls around, teams led by their management in companies all over the world generally come together to write goals and resolutions for the upcoming year. They discuss next steps to take, targets to hit and how they can be even better! Oftentimes though this ritual can inadvertently allow teams to skip over the failures and mistakes of the past year lest they compromise their enthusiasm to get a fresh start.
WordPress theme Updates are usually known to only offer technical improvements and back-end additions. Though there are some WordPress updates which address visual deficiencies, add website user interface trends and elements or increase the customizability of an existing component by more and possibly newer options. Many WordPress theme updates are missioned to introduce new templates that cover a wider range of niches and many are simply technical back-end improvements. So just how did we decide to improve the Jupiter user interface and [...]
As we celebrate final stages of development for the Jupiter V5.0, we are excited to reveal more of what has happened in the core team all the way from the beginning up to the few days before we announce the long-awaited public beta. In the first article ‘The Curious Case of Updating Large WordPress Themes' which began examining the development of the Jupiter V5, Bob discussed the path we took to conceive the Jupiter V5 as a major update to our popular WordPress theme Jupiter. Additionally he elaborated on the problems it could address, why [...]
Online events are nothing new to us, and they come in many different forms. We are constantly bombarded by product and service websites featuring online “how to” webinars which detail the key points and advantages of the product. Or there are the online training courses that happen in the form of one-time online sessions. Additionally, one may find that many tech conferences are held up virtually as online events or that independent brands will deliver their service in the form of online events for which people can register and attend.
The announcement of the next big update for Jupiter WordPress theme is imminent. We cannot wait to launch a product for which we have run one of our most complicated ideation and brainstorming sessions. The resulting proposal was a clear depiction of the current status of our product, its shortcomings, and possible ways to improve it. This post introduces a series of blog posts we wrote to discuss the ideation process, the methods we employed in development of the update and its results. Starting with a post from our head of development, [...]
Striving for simplicity and purity leads to a better usability and a positive user experience. That being said, reaching minimalism in WordPress layouts is a goal every designer should master. Minimalism bring elegance, aim to do more with less and that's where perfection is achieved.
Your Website Template Looks Awful After Customization? See What Experts Say About Website Template Customization To Learn Why!
If you have bought a WordPress theme, customized it and are not happy with the results - as it seriously looks like a dumb template edited by a non-talented designer - you're not the only one. And it's probably got nothing to do with your design skills. It's more likely the same pitfall that is true for every other template based design that so many users can't avoid.
We have already entered an age of services in which capitalism is turning services into commodities not products. The tech industry and digital market are also no exception. The software and internet industry have already begun to change their economics to services based businesses. Take free OS upgrades and apps just as an example. But how is it going to affect WordPress as a popular website building solution?
Some people call templates “soulless work” which is designed for no-one and everyone. It could be true. But I believe a template is a very special product. It is a semi-ready product. A creation that is yet to be done by someone else. It can save users' time dramatically if it is made with precautions and guidelines. Or it can end up being a nightmare and waste of time. At Artbees we are dealing with templates almost everyday. It is our job. Here are some insights to design website templates we have gained at Artbees Themes so far.
Every small business will come to the conclusion at some point that they will need a well-executed rebranding strategy in order to gain voice in the competition and stay in the minds of customers for years. Small business branding encompasses a broad set of techniques. Here we discuss some of the many solutions to achieve an appealing website which is critical for a blooming and growing brand and business.
A unique and distinguished website will keep users hooked on your site. Thus, customizing your website to make it attractive and functional is a must-do. Although WordPress customization may seem a bit daunting if you are new to WordPress, but there are many simple ways you can take advantage of to achieve the perfect look on your website.
In today's internet-dominated age starting an online store is a must for every business owner. It's a proven fact that poor usability will kill your business. You can avoid this risk by building an intuitive and user-friendly website. Here is how you can easily build your online store and keep consumers and visitors glued to your website with the help of a good online store builder.
Utilize Milliseconds to Create a Great First Impression With Your WordPress Website Speed. Here’s How!
It's a known fact that good website performance leads to better visibility and more users. Here is how you can optimize your WordPress website speed for its maximum potential.
How do you, as a freelancer, make your work stand out from the internet crowd? The effect of a killer website is undeniable. Boost your online presence by combining your creativity with this incredible formula.