Automate Marketing for WordPress: How to Choose a Tool in 2020

automate marketing for WordPress featured

Due to the extensive breadth covered by marketing in today’s world, the field is inundated when it comes to touchpoints, channels and ins and outs. Throughout the years, marketing has become increasingly comprehensive to cover more and more aspects of a business – from increasing conversions to ensuring customers are happy, from fostering a loyal customer base to encouraging advocacy for a brand.

In its most traditional form, marketing aimed to appeal to people and sell something to them while you had their attention. However, marketing has transformed since its early days to engage with the customer throughout their entire journey.

The factors already mentioned mean that the marketing world is filled with tools. Today, you can find a number of tools that help with every aspect of the customer journey. This includes tools for advertising and SEO, automating email campaigns, personalizing websites, moderating affiliates and referrals, among much more.

Needless to say, a marketer’s job has become much more complicated over the years. In order to carry out comprehensive marketing campaigns and to eliminate legwork, redundancy and dependency, a typical marketer has to work with at least 5 tools. Eliminating excessive repetition and legwork is reason enough to allow for a new vertical function in the digital marketing realm called marketing automation. However, this is not the biggest hurdle that automation should overcome.  

Within the scope of this blog post, we’ll cover what marketing automation in WordPress looks like today, discover what effective and efficient marketing automation is and take a look at some helpful products that allow you to automate marketing for WordPress.

Personalized marketing is in 

To quote Seth Godin, “Marketing is a contest for people’s attention.” However, this is no longer the name of the marketing game as everyone is constantly hit with marketing ads. In a day and age of millions upon millions of ads, you need something to stand apart from the competition. What you need is relevancy.

automate marketing for WordPress set godin

So what exactly does this mean? The message you convey should be relevant throughout all marketing channels, including your website content, email and marketing campaigns, ads, and so on. Moreover, the aim of marketing automation shouldn’t be simply cutting down on legwork or automating repetition, but to incorporate attributes that personalize automated content.

Tools that personalize automation for WordPress need to be able to send out content customized for each and every visitor based on particular preferences, purchase histories and attributes.

Factors to consider when selecting an automation tool 

With this new type of marketing in mind, it’s crucial to choose a tool that provides the features listed below in order to automate marketing for WordPress.

Omni-channel structure

As we already mentioned, your campaigns should include personalized content on every main marketing channel, including websites, popups and emails. And all these channels should be in tune with one another. Failing to align these campaigns with each other will cause a rupture in the customer journey.

Most of the marketing automation tools – both for WordPress and other platforms – do not have this feature and only deal with one or two aspects such as website content or email campaigns. A tool like Growmatik combines all the tools and channels needed to automate marketing for WordPress.

Segmentation capability

The first step in automate marketing for WordPress is identifying segments that break down a customer base depending on specific characteristics or behavior. Site visitors or potential leads could be segmentations that you use to expand your customer base. To do this, the automation tool we select should have a broad selection of segmentation filters, including behavior, personal and contextual. A vaster range of segmentation criteria will make more capable automations.

Rule creation workflow

The type of automation tool we’re after needs to be able to trigger automation whenever particular conditions are met. The easiest and best way to do this is with the “IF this THEN that” rule. These rules should be implemented without the need to write code.

UX of builder and personalizer tool

Another thing to take into account is the type of tool you’d like to work with. Would you rather work within a custom user interface and tuned user experience (such as Growmatik) or would you rather create and maintain automations in the native WordPress backend with a customizer, meta options and custom fields at your disposal? (such as If-So and Groundhogg).

Performance consequences

Automation is related to your website speed and performance. Automation rules are set to be triggered when specific events occur. It’s the responsibility of your automation tool to frequently and repetitively (sometimes every hour) check to see if any of these events are triggered for a user so it fires the relevant action. This whole operating and execution requires server resources, and it can become a serious matter when your user base grows. 

If the tool you choose to automate marketing for WordPress is not a service but just a WordPress plugin (such as AutomateWoo, If-So, Groundhogg and Logichop), the server resources required for this operation will be on your server’s shoulders. You should make sure that you have enough server resources to cover these operations, otherwise your website speed and performance will be compromised. However, if your automation tool is a service such as Growmatik and Jilt, your server resources won’t be used to operate and execute the automations, and it will be included in the service you pay for.

Email sending service

When researching different tools, you’ll want to check to see if they include sending emails as part of the plan. Several of the tools on the market  such as AutomateWoo and Groundhogg will require you to link them with a third-party email sender, which incurs an additional fee. Or they might ask you to use your own email server, which also necessitates additional resources and technical know-how. While tools such as Growmatik and Jilt include the email delivery in their service.

Pricing

You’ll want to make sure that the licenses or membership subscription in your paid plan has all the features you need. Some tools such as Jilt might allow you to access their features but limit the extent to which you can use them. Other tools such as Groundhogg and If-So might limit both features and usage. We recommend that your preferred tool allows you to test out the product for free or through a trial plan (ideally with unlimited features such as Growmatik), so you can make an informed decision before purchasing.

Let’s now dig into a handful of the automation tools out there for WordPress and WooCommerce.

automate marketing for WordPress - Growmatik

Growmatik is a unified tool to automate marketing for WordPress and WooCommerce that takes information about user types and behavior and breaks them down into segments. It then further uses this info to tailor a harmonized customer experience across multiple channels: emails, popups and webpage content.

You can create automations in the form of the “IF this THEN that” rule with premade segments, or you can build custom segments with 50 attributes. Growmatik offers both premade templates and powerful native builders for your emails, popups and web page personalizations. With Growmatik, you won’t need a third-party email service to send your emails and your server resources will not be used for automation operations.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
✅ Email
✅ Webpage Content
✅ Popups
50 Attributes in:
✅ Personal details
✅ Referral activity
✅ In-site activity
✅ Email activity
✅ Shopping activity
– IF this THEN that
– Independent interface
– Native email builder
– Native popup builder
– Front-end web page personalizer
Email Delivery ServiceRequired Server resourcesPricingFree Plan
✅ Included✅ Included✅ All features available in all tiers
– Starting from $20/month when annual
✅ All features available
– 2000 subscribers
– 10,000 visits / month
– 15,000 emails / month
Growmatik Features
automate marketing for WordPress - Groundhogg

Groundhogg is an email funnel builder for WordPress and with a wide integration list. It connects the funnels that you build with a third-party email service of your choice and doesn’t send it itself. Although you will need more tools to automate your popups and personalize web page content, Groundhogg offers a decent integration support to connect it to different tools. It uses the native WordPress backend (Customizer, post types, meta options, etc) that makes it a decent email automator for anyone used to the WordPress classic backend experience.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
✅ Email
❌ Webpage Content
❌ Popups
❌ Personal details
❌ Referral activity
✅ In-site activity (very limited: Signup, form entry, link click, tags)
❌ Email activity
❌ Shopping activity
– Building funnels
– WP native interface
– Basic text-based email builder within free plan
– Third-party integration within paid plan
Email Delivery ServiceRequired Server resourcesPricingFree Plan
❌ Not Included❌ Not Included❌ Some features locked in lower tiers
– Starting from $20/month when annual
❌ Some features locked
– Send emails (no integration), create funnels, CRM, Reporting, Rest API.
Groundhogg Features
automate marketing for WordPress - If-So

If-So is a personalization plugin with dynamic content for WordPress, allowing you to add or replace content on your website based on visitors’ profiles or interactions with the site. It uses WordPress backend meta boxes and custom fields. Like Groundhogg, If-So uses the native WordPress backend and is useful for an average WordPress user to personalize the appearance of their WordPress website.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
❌ Email
✅ Webpage Content
❌ Popups
✅ Personal details (Limited)
✅ Referral activity
✅ In-site activity (Very limited)
❌ Email activity
❌ Shopping activity
– Condition & actions
– WP native interface
Personalizing via WordPress backend
Email Delivery ServiceRequired Server resourcesPricingFree Plan
❌ Not Included❌ Not Included❌ Some features locked in lower tiers
– Starting from $139 lifetime for 1 domain and up to 1000 geolocation sessions
❌ Some features locked
– Targeting based on device, logged-in users, date, IP and geolocation (up to 250 session/mo)
If-So Features
automate marketing for WordPress - Logic Hop

Logichop is also a page content personalization for WordPress where you define Logics (which are the conditions) and blocks or bars which are the content to show if the condition is met. To create recipes (rules), you should use backend custom fields in one step and assign those rules to triggers inside your page builder as another step. LogicHop supports a variety of page builders and lead generators, but you need to install a separate plugin for each of them.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
❌ Email
✅ Webpage Content
❌ Popups
40 attributes in:
✅ Personal details (limited)
✅ Referral activity
✅ In-site activity
❌ Email activity
❌ Shopping activity
– Condition & actions
– WP native interface
Personalizing via WordPress backend
Email Delivery ServiceRequired Server resourcesPricingFree Plan
❌ Not Included❌ Not Included❌ Some features locked in lower tiers
– Starting from $199/year
❌ Some features locked
Logic Hop Features
Jilt

Jilt is an email marketing automation tuned for WooCommerce. It offers segmentation, personalization, broadcast and transactional emails. It enjoys wide segmentation criteria, deep integration with many e-commerce platforms including WooCommerce and a powerful native email builder. With Jilt, you won’t need a third-party email service to send your emails.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
✅ Email
❌ Webpage Content
✅ Popups
✅ Personal details
❌ Referral activity
❌ In-site activity
✅ Email activity (limited)
✅ Shopping activity
– Rules for user types
– Independent interface
– Native email editor
– Native Popup Builder
Email Delivery ServiceRequired Server resourcesPricingFree Plan
✅ Included✅ Included✅ All features in all tiers
– Starting from $29/month
❌ Some features locked
– Up to 300 subscribers
– Up to 600 emails/mo
Jilt Features
AutomateWoo

AutomateWoo is an email marketing automation for WooCommerce where you can create workflows for different segments, and emails are rolled out according to the workflow conditions. In order to make sure your emails don’t end up in the spam folder, you will need to connect a third-party email sender service and pay for it separately, but AutomateWoo offers built-in reports and analytics of all your campaigns.

Automation ChannelsSegmentation CriteriaAutomation BuildingBuilders/Personalizers
✅ Email
❌ Webpage
❌ Popups
✅ Personal details
❌ Referral activity
❌ In-site activity
❌ Email activity (limited)
✅ Shopping activity
– Rules for user types
– WP native interface
WordPress-based email editor
Email Delivery ServiceRequired Server resourcesPricingFree Plan
❌ Not Included❌ Not Included– $99/year❌ Not Available
AutomateWoo Features

Epilogue

In this post, we provided an overview of marketing automation in WordPress, discussed how personalization is the best way to automate marketing for WordPress and what to take into consideration when selecting a marketing automation tool for WordPress and WooCommerce. In today’s ever-evolving world, marketing will continue to reinvent itself to retain its relevancy. Undoubtedly, personalization is the first step in this process. To hop on today’s marketing bandwagon, we need to understand how we can personalize our message and offerings to make it relevant for each user type.

5 Things You Can Do with Jupiter X Lite Version

Jupiter X Lite version featured

Earlier in June, we finally released the Jupiter X Lite version in the repository. Jupiter X Lite is totally free and many of the amazing features of Jupiter X theme are available in it. The Jupiter X lite version offers a decent experience of Jupiter X with a group of essential features that are enough to create a powerful WordPress website. In fact more features than what can be found in many free and even paid themes in the WordPress themes repository! Let’s dig deeper!

Why Jupiter X Lite version?

The WordPress community has always asked Artbees to release Jupiter X on the official WordPress theme repository along its lifetime. At every WordCamp we joined, we received more and more requests on releasing Jupiter X on the repository. We have been hard at work on it since late 2018, and we submitted it for review and approval in May 2019. But, shockingly, it took a whole year for the theme to get reviewed and approved by the review theme at the WordPress repository. 

That was definitely because of the complexity of a large theme like Jupiter X that was supposed to be not only in accordance with strict rules of WordPress themes repository but that also aimed to deliver read and useful features of Jupiter X in the Lite version, not just a shallow version of a premium theme that cannot be actually used to create a website unless you pay for the premium features. 

We are so happy we were able to work closely with the folks on the WordPress theme review team to preserve some amazing features (which we’ll cover in this article) to allow the community to create great websites without even needing the locked features. We hope this is a leap forward for the WordPress community who want to use a free but capable theme to create real websites. At the same time, anyone considering a premium theme to create a website can simply get an idea about the product and see if it suits their needs before paying for it.

Let’s have a look at the five amazing things you can do with the totally free version of Jupiter X Lite! 
Before anything, download and install the Jupiter X Lite theme from the WordPress themes repository. Simply search for Jupiter X Lite in WordPress -> Appearance -> Themes -> Add New, then install and activate it.

Installing Jupiter X Lite from the WordPress themes repository

1 – Build a blog with decent customization

I remember the first days of WordPress when you had almost no option to globally change the blog page stylings unless you got your hands dirty with code. Each theme added one or multiple styles but for further customizations, you had to code again. In Jupiter X Lite, you can customize and style every single element on the blog pages without a single line of code. Every option is provided in the customizer in front of your eyes, and you’ll see the result of whatever changes you make live.

Setting the featured image full width in blog single page using Jupiter X Lite theme

So, if you wish to have an amazing blog and a set of customization options, add your blog posts, choose the default blog page from WordPress -> Settings -> Reading and enjoy customizing the single and archive blog pages using Jupiter X Lite!

2 – Build a shop and customize the single page

A lot of WordPress users are using it because of WooCommerce. WooCommerce allows you to build your e-commerce website for free. While it offers only a little customization and styling settings, Jupiter X Lite provides a full set of options allowing you to style and customize your shop pages. The Shop Customizer contains a vast variety of options including quick cart view, product page elements customization, load more and pagination behavior for product lists, number of rows and columns on product list pages and much more.

Customizing the shop single page in Jupiter X Lite

The point here is that you can still customize your WooCommerce template files inside a child theme, so from the other point of view, except for the different single page premade templates, every other option is still available to build a great WooCommerce website. 

3 – Build and customize online portfolios

The portfolio post type is bundled with the Jupiter X Lite theme. So, in addition to blog posts, you can also showcase your portfolios. The portfolio section in the customizer allows you to customize and style the portfolio single and archive pages.

Portfolio single page customization and styling

Although the free version of Elementor provides a lot of good features to build portfolios, you can still use free Elementor add-ons. You can search through the WordPress plugins repository for tons of add-on pack plugins that have more or less free elements for portfolio pages. Take a look here

4 – Build stunning headers

Jupiter X Lite is capable of providing regular header, sticky header and fixed header options. It further provides several options to customize and style your headers. The sheer combination of settings and different layout options allow you to build dozens of header looks. You can find more information about it here in this article.

Header customizer

One of the coolest features in the Jupiter X Lite version is the Fixed Bottom headers. Your header can be sticky at the bottom of the browser all the time. Depending on the type of site you run, this could greatly enhance user experience.

Jupiter X Lite version
Fixed bottom header in Jupiter X Lite

5 – Build amazing sidebars

One of the most useful features of the Jupiter X Lite version is the ability to change the page and post layouts and style the widgets inside them. Using the sidebar feature along with the side width options will allow you to make unique web designs even with a free WordPress theme.

Jupiter X Lite version
Layout options in the Customizer in Jupiter X Lite

Better to mention that all the layout and sidebar options are possible to override inside the single pages. If you wish to do that, just install and activate the Advanced Custom Fields (free) plugin and change the post options as you wish.

Jupiter X Lite version
Overriding layout and sidebar options on individual pages using the Jupiter X Lite theme.

Conclusion

Although premium themes are highly recommended by pros in the WordPress industry, sometimes some free themes can be great competitors. The Jupiter X Lite version provides not only all the features and ease of access you need from a theme, it also provides you with the experience that you’re using a tool used by professionals.. As it lowers the overall final project cost, Jupiter X Lite is a great tool to use for projects on a tight budget. If you get your hands on the new Jupiter X Lite, please let us know what you think about it and what would be the next step for it to take.

How to Perform a WordPress Security Audit

perform a WordPress security audit featured

WordPress is the most widely used free CMS platform, which makes doing a security audit extremely important. Failing to run these audits will provide hackers with greater opportunity to break into your site. Once they have access, they can add illegal content, steal personal data and engage in many other malicious actions. In other words, performing a security audit will allow you to prevent hackers from taking control of your site. While this might not be an all-in-one solution, updating your website security will help in making your site more secure. In this post, I’ll explain the steps you need to take to perform a WordPress security audit.

What is a WordPress security audit?

A WordPress security audit is the process of checking for security gaps by looking to see if there is any suspicious activity or malicious code on your site. You might be concerned that this process is too complicated and that you’ll need to hire a developer to perform the audit for you – worry not! In fact, the steps are quite simple, and you can perform them manually. 

Take note that online audit services are also available that you can use to check the security of your website. 

Below, I’ll describe the steps you need to take and which automated tools you can use to run the security check automatically.

When to run a security audit

Even if you don’t detect any suspicious activity on your site, it’s prudent to run a security audit every quarter. However, if you notice something odd happening on your site, you should check it immediately.

You should perform a WordPress security audit if you notice any of the following signs: 

  • Your website started loading too slowly 
  • Your website traffic suddenly dropped
  • Some new accounts appeared that you didn’t create, you received forgot password requests or login attempts on your website
  • Some suspicious links were placed on your website 

If you experience all these issues, you should perform a security audit immediately! Let’s move to the section below, so I can show you how easily you can get this done.

How to perform a WordPress security audit 

To evaluate your site from top to bottom, you need to first go through several steps. Here are the most important tasks that need to be done to perform a security audit.

Check username and password

What username do you use to log onto your WordPress site? Is it “Admin”? If so, you must change that username. To do this, you need to create a new user at first that has Administrator rights. Then delete the “Admin” user and assign all content to a new user that you created.

Make sure you’re the only user who has Administrator rights. If there is another user with an Admin account, you should remove it by creating a new user for him/her. If you keep two Admin usernames, please note that your site will definitely be under brute force attack.

As for the password, it must be difficult, so it’s hard to guess. Use not only letters but also symbols and numbers. You can generate a secure password with an online service.

Another tip to secure your WordPress site is to use two-factor authentication. It requires a user to enter not only a password but also a security code which is usually sent to a phone or an email. So if someone guesses your password, he/she won’t be able to log in as they would also need a security code, so they will need access to your phone or email.

Updates

Updates are very important as outdated items are the first cause for security issues. You need to make sure your WordPress plugins and themes all have been updated for their latest versions. Do this easily via Dashboard > Updates and update all software. If you don’t regularly update the items, you’ll then run the risk of getting your website hacked. Read more about why updates are so important in this article.

Remove unused plugins and/or themes

Check the list of the plugins in the Plugins menu of your dashboard. All plugins should be installed only from the trusted sources – avoid installing any pirated or nulled version of plugins and be sure to delete them immediately if you have any. Such plugins will infect your site with malware and open backdoors for hackers. 

If you have some inactive plugins that are not required for your theme anymore, delete them. Use only the ones that are needed for the site.

perform a WordPress security audit

The same goes for themes: keep only the one that you are using. There’s no need to install different themes as they may provide vulnerabilities. Make sure your active theme is up-to-date!

Run backups

Having a backup of your WordPress installation is extremely important and useful. If anything goes wrong (such as your site being hacked or simply broken after an update), you can always restore the site from a backup. We already have some articles regarding backup solutions, so you can find the detailed information about backups here:

How to Perform a WordPress Backup in Jupiter X with BlogVault

How to Backup Your WordPress Database Like a Pro

Restore Your WordPress Website Using a Backup: Here’s How!

Run a security scan

There are many online tools that help you to check your site for vulnerabilities. For example, one of the tools you can use is the Free WordPress Website Security Scanner. Note that such scanners check only public pages of your site. To run a deeper scan, you can use security plugins. When looking for a plugin, check if it has these features:

  • Malware scan
  • Malware cleanup
  • Malware alert
  • Login protection
  • Activity log
  • Firewall

Further down in the article, you’ll find the plugins that you can install.

Check the file/folder permissions

It’s also important to find out what permissions are set for the files and folders in your WordPress installation. The correct permissions should be 755 for folders and 644 for files. You can ask your hosting provider support to help you change permissions. Don’t hesitate to contact them as the permissions are a server-related issue and are not related to the WordPress theme. The detailed description about permissions is in the WordPress Codex.

Check the upload file extensions

Double check the upload file extensions on the forms anywhere on the website as they might be used as backdoors for attackers. Read this doc to find which file types are accepted in WordPress.

Check additional code

Also check every custom code you’ve added to your website because many of the custom codings do not pass any security test. As an example, a JS customization that uses cookies can be used to steal some user information.

Automatically perform a security audit

To keep records of all activities on your site and automate the security audit, it’s better to use a WordPress plugin.

The WordPress Security Audit Log plugin is one of the best tools that will make it easier for you to run security checks – and you’ll have the logs of all user activities. The detailed knowledge base and the documentation of this plugin can be found at this link.
Another great plugin for security audit is Sucuri Security.

perform a WordPress security audit

It provides protection from DDoS attacks, improves your site loading speed, scans your files for suspicious code and has many other features. For more information, check the Sucuri knowledge base.

Using a security plugin, your site will be protected and no one suspicious will be able to attack it. So keep that in mind when installing such a plugin.

Wrapping up

By taking the steps outlined above, you’ll be able to prevent hackers from entering your site. As mentioned earlier, it’s best to perform these tasks frequently so that your site is both up-to-date and secure. Performing a WordPress security audit isn’t too difficult or time-consuming, and you’ll save hours of time if anything happens to your site.

Also the following articles may be interesting for you regarding this topic:

Make Your WordPress Site Safer, Learn to Create Your Own Login URL

Tips for Successfully Taking Over an Existing WordPress Site

How to Add Two-Factor Authentication in WordPress

How to Use WhatsApp with WordPress to Boost Sales and Personalization

use WhatsApp with WordPress featured

This is a guest post contributed to Artbees Themes blog by Thuy Nguyen from Ninja Team.

WhatsApp is not a social network but rather a messaging service. However, if you’re running an online store and you want to boost your customer base, using WhatsApp with WordPress with a click-to-chat functionality can earn a solid spot in your marketing strategy – but only when done correctly.

In this article, I’m going to show you 4 ideas that you can use to take advantage of WhatsApp’s ever-expanding user base with Jupiter X or any other WordPress theme . Two of these ideas rely heavily on the WhatsApp Chat WordPress plugin. With these strategic solutions, we’re looking to help sales, service and support teams engage with online customers on the channel they already prefer.

Let’s hop on the first WhatsApp plugin tactic which is very budget-friendly:

Create a click-to-chat floating widget

One great way to use WhatsApp with WordPress is through adding a click-to-chat widget onto your site. The mission of this WordPress plugin is simply to make it easier for people to contact you via WhatsApp. Its strong points lie in its elegant design and premium features. and you can use it completely for free.

Let’s start off by downloading this WhatsApp plugin from the WordPress repository.

Run a click-to-chat floating button

After activating, you can add your WhatsApp number for the floating widget. This widget button can be displayed on every page of your site or only on selected pages. What’s even better is that this plugin allows you to add multiple WhatsApp accounts belonging to  other support agents with his/her own name, title, avatar and greetings.

It’s always better to greet someone by name. Thus, vice versa, it’s much better when your customers know who they’re talking to. This simple personalization hack can create mutual trust through chat communication and build customer loyalty by leaving a good impression from the very first conversation.

Set a pre-defined message using shortcode

For each agent’s WhatsApp account, you can set a different button label and pre-defined text. Here you can insert shortcode like [njwa_page_title] or [njwa_page_url] to output your visitor’s current page title and URL, respectively. For example, when I set this text field just as: 

Hello, I’m interested in [njwa_page_title] at [njwa_page_url] 

Imagine how easy it would be for any WhatsApp user to ask whatever questions they have in mind no matter where they are at that time on your site:

As you can see, predefined text is not only a great personalization tool but also a time saver. This little pre-filled text message will definitely steer your customers toward making a purchase.

Assign customer requests to proper service representatives

If your business provides a wide range of products or services, your support agents might be overwhelmed by customer questions inside of loads of conversations across multiple support channels. So why not enhance your own support funnel by using WhatsApp with WordPress?

Create custom click-to-chat button on landing page/post

Let’s say you’re running a lead-collecting campaign in which people have to message you on WhatsApp to get the coupon codes. 

Instead of placing the regular coupons downright to your prospective customer’s face, you can now combine strategic couponing by building your own WhatsApp contact list and offering exclusive coupons to those who message.

  1. Add a custom button in WordPress

To do that, you need to add a WhatsApp block in Gutenberg editor. There, you can easily find the block settings and customize your text, button color and phone number as you see fit for your campaign.

Once published, your post or page will look like this. This way, your page visitors can get the message directly, and they will be intrigued to tap the button.

  1. Automatically reply to those who message you via that button

Now that people are pinging you on that specific phone number, you can set an automated reply to those messages using the WhatsApp Business App

After downloading the app to your smartphone, enter the very phone number that you want to use in this campaign. Head on over to Settings > Business tools > Away message. Choose Custom schedule and set the private message including the tailored coupon code.

With this simple configuration, everyone contacting you will promptly get their coupons during your campaign. And when the schedule ends, your away message will be automatically toggled off by this WhatsApp Business app.

Segment consumer requests on WooCommerce product pages

Here comes another trick to taking your WooCommerce single product pages to a new level. This WooCommerce button allows you to choose a specific supporter to be there on product pages. This feature is readily built into Ninjateam’s WhatsApp plugin. So all you have to do is go to WhatsApp settings > WooCommerce button. There you can switch it on, adjust the display position and select the agents you want to show.

On the front-end, your support agent account will be displayed in the order you set. If you set the agent account to “Always available,” the button appears in WhatsApp’s green by default or in your chosen color. Otherwise, it turns grey to indicate an unavailable status.

use WhatsApp with WordPress

Hence a stronger relationship can be built between your consumers and your brand!

Add a WhatsApp call-to-action in Facebook Ads

If your consumers are heavy users of WhatsApp, why not give them the option to click on a chat welcome via Facebook ads?

To add this option to your Facebook Ads Manager, you need to link your Facebook fan page to your WhatsApp account first. This can be done easily by going to your Facebook fan page > Page Settings > WhatsApp, then input your business phone number. Once successfully connected, you can now set a new campaign with the call-to-action of “Send message on WhatsApp.”

use WhatsApp with WordPress

You can even suggest multiple options for your audience by clicking Add a question and listing what you want to express to your new customers. With this type of ad, the insights of your customer needs or concerns are just a tap away!

use WhatsApp with WordPress

Improve your WhatsApp Business database

The WhatsApp Business app already includes many useful tools to run your online store.

  • Product Catalog

This feature helps put up a sleek and handy showcase for your products or flagship. Cataloged products here also make it smoother when you want to share it in your WhatsApp groups and other circles.

  • Away Messages and Greeting Messages

As discussed above, those message settings are not only useful to deliver greetings to customers— they can also be very helpful in boosting your coupon marketing strategy! 

  • Quick Replies

These shortcuts for lengthy messages are a big time saver when you have an enormous number of messages during peak seasons or omnichannel marketing campaigns.

  • Labels

With default colorful labels for New customer, New order, Pending payment, Paid and Order complete, this gives you initial ideas in how to organize your most important assets: WhatsApp users and their conversations. Therefore you can take good care of them and find the chat details easily when you need to.

Final thoughts

Given the fact that WhatsApp is being the most widely used instant messaging app, it’s a great way to offer prospective customers with quick access on a platform they’re already comfortable with. 

With WhatsApp expansion into web and mobile apps, you can find plenty of WordPress plugins to help integrate click-to-WhatsApp functionality to your website.

Moreover, your business digitization has been topped with the help of the versatile WhatsApp Business app. Backed by Facebook, the WhatsApp Business app has been built with full-fledged business tools for small to medium-sized stores, while WhatsApp Business API is promising to gear up for bulk messaging, automation, chatbot and other tactics for large to enterprise-level businesses.

Have you set up a WhatsApp click-to-chat? What do you think of its capabilities or do you want other features? Let us know in the comments!

How to Install and Set Up WP Rocket with Jupiter X

Setup WPRocket with Jupiter X featured
Setup WPRocket with Jupiter X featured

This is a guest post contributed to Artbees Themes blog by Vashishtha Kapoor.

Choosing WP themes and plugins can be a daunting task, but this article will help you run a WordPress site hassle-free with an upgraded performance using WPRocket and the Jupiter X theme. WP themes and plugins are the bread and butter for the smooth functioning of every WordPress site. Therefore, we need to tread cautiously.

As many people often fail to choose the right themes and plugins for their WordPress site, I decided to do the hard work so you won’t make the same mistake.

So, in this article, I’ll provide more detail on both Jupiter X (as well as how to install it) and WPRocket and walk you through step-by-step how to install and set up WPRocket with Jupiter X, so you can be on your way to boosting your site’s performance in no time flat.

What is WPRocket?

WPRocket is one of the fastest WordPress caching plugins that loads your WordPress site in just a few clicks. It offers rocket-speed performance with minimal configuration settings, so you don’t need to waste your time on complexity. With such a killer performance booster plugin, your site will experience superior performance without any effort. If you face any issues with the speed of your website, then the Rocket support team is on standby to fix your site issues. You’ll never experience simplicity like WPRocket, as it starts caching your pages instantly without any coding skills required.

Get WPRocket Now

The goal of this test will be to compare the results before and after optimizing one of our demos. We’ll first look at the test results on a demo that has not been optimized and then we’ll enable features of WPRocket to see it how impacts the site’s performance.

How to install the WPRocket plugin

Before you install and set up WPRocket with Jupiter X, ensure your site meets the following basic requirements:

PHP 5.6 or more, Apache (with mod_rewrite, mod_expires, mod_deflate), NGINX, Litespeed or Windows, Pretty permalinks, Self-hosted WordPress site.

Follow these simple steps to install the WPRocket plugin using the WordPress dashboard panel.

If you have already logged into your WordPress dashboard, go to Plugins> Add New> Upload Plugin.

Setup WPRocket with Jupiter X

You must have a zip file of the WPRocket plugin. Click on Choose file and browse the zip file from your system and click on Install. Wait for the theme to be installed.

If everything goes smoothly with the installation process, the plugin will be installed successfully. You just have to activate it – no more manual steps required.

Site score before optimization

Now that we have installed WPRocket, let’s go ahead and measure our site’s current optimization status. This is crucial as these scores are going to improve after optimization.

For this purpose, we’ll use Gtmetrix.com tools.pingdom.com and Developers.google.com. Here are the results of the initial rung of the tests:

Setup WPRocket with Jupiter X
Setup WPRocket with Jupiter X

Now, let’s activate the WPRocket plugin and dive into settings such as cache, file optimization, image optimization, and CDN.

You’re probably wondering which is the best setting for my site to use for the best optimization. We should first mention that every site might use different demos, a different set of plugins, different configurations for them, as well as various testing environments.  That said, the configuration for a particular site depends on the site itself and its not universal for all sites.

WPRocket starts working right after the plugin is first activated, even if you haven’t enabled any settings. Keep in mind that activating all the settings at once is not a good idea as it could lead to issues, and it’ll be difficult to figure out which setting caused the problem.

Let’s choose the safest way and begin activating settings one at a time.

Caching

By activating WPRocket, your site will experience an ultra-fast loading time. It happens due to the immediate page caching activation.

It further improves your site rank in search engines instantly with cache preloading, as we all know that speed is yet another ranking signal.

The lighter the code, the faster your site’s speed will be. By reducing the weight of HTML, CSS and JavaScript files via minification, your WordPress site becomes lighter and loads extremely quickly.

It compresses the files without harming the quality or effectiveness of the static files. WPRocket enables mobile caching by default to load your site faster for mobile visitors.
If you have a dedicated mobile theme or plugin, enable the “Separate cache files for mobile devices.”

You can enable caching if you have user-specific content on your website by clicking on “Enable caching for logged-in WordPress users.”

Setup WPRocket with Jupiter X

File optimization

Options here in the Basic setting will not dramatically improve the page speed of your site but it’s a best practice that can be considered as optimization, its safe to activate and will usually not cause any problems.

The minification of CSS and JS files will remove white space and comments from these files and will reduce files size.  We can also combine CSS or JS files into one file to reduce URL requisition – so what does this actually mean? Let’s say you’re loading 8 CSS files. If you use this option, they’ll be combined into one file; instead of 8 requests from your browser, you’ll only have one. The same can be used for JS files.

After enabling these options, it’s important to check your site and compare the before and after scores to find the best configuration for your site. Please also consider that combining JS and CSS files may improve the score of our site, but it will not improve the speed of the site.

Setup WPRocket with Jupiter X

Media

Do you know which strategy is implemented by big websites like Facebook and YouTube?

The technique used by these websites is to load the images as the user scrolls down the page. WPRocket offers the same image on request expertise and improves your page load time.

By enabling LazyLoad for images, iframes and videos, your site will load much more quickly.

Once you enable Lazy load, open your site in the Incognito window and check whether it works or not. It’s easy to check. Once you start scrolling down on the site, you’ll notice how images appear in the viewport once you scroll over them.

Check several pages of your site and make sure everything is working. If you don’t see any issues while browsing and if everything looks good to move on to the next tab,  let’s move onto checking the file optimization.

Database

The database tab of the WPRocket plugin offers various methods to optimize your website’s database. This question becomes more important if you run an active blog and you have many blog posts and content on your site. In this scenario, cleaning up a database is a vital task.

In this tab, you may find options to clean up post revisions, drafts, trashed posts, spam comments and transients with different options. You may also schedule an automatic cleaning of your database daily, weekly or monthly if you want to save time on doing it manually.

CDN network

If you’ve purchased RocketCDN (or any other CDN), enable it in the WPRocket dashboard.

Go to WPRocket dashboard > Integrate CDN,  and click on Enable Content Delivery Network.

Specify the CNAME(s) in the box, and if you want to exclude some files from CDN, specify the URLs in the “Exclude files from CDN” box.

Setup WPRocket with Jupiter X

WPRocket is a clean, developer-friendly plugin that offers easy customization for developers.

Results

Now, let’s take a look at the results of our optimization. 

As we can see, our site’s optimization has been greatly improved. We can also see a decrease in the number of URL requests and more optimized images. As we can see scores of the optimization are better than before.

Conclusion

We hope this article was informative in showing you how to install and set up WPRocket with Jupiter X in order to optimize your site’s performance. As I said before the optimization of your site is highly dependent on the individual site itself.  In some cases, activating particular settings may not lead to the desired effect; instead, it may cause slow loading or pages that are not optimized. So, it’s very important to run a test after you’ve changed the setting in the plugin.

If you have any queries regarding both the theme and plugins, feel free to ask in the comment section.