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Author: Florian Hiess

5 Fundamental Sentiment Analysis Tools for Social Media Marketers

Sentiment analysis goes beyond likes, shares and comments on social media. It uses language processing tools to assess feelings behind terms and phrases on social media platforms (i.e. opinions, behaviors, and emotions). 

5 Ways to Drive Social Media Engagement on WordPress

Creating great content for your website’s blog without promoting it on social media is a wasted opportunity. As a brand, you need to switch your audience’s attention back and forth between the blog and your social media platforms.


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