Introducing Odise: Personalized Marketing Automated

Jupiter X has been around for about 7 years now. More than 130,000 websites from a wide range of niches have been built with Jupiter X. But is that it? What is it you should do after building a professional WordPress website?

What comes after a WordPress website is built? Growth

Once you build a WordPress website for your business your next move is obviously to expand your website audience. This means collecting and nurturing leads, making sales and retaining your customers. You could spend money for outbound marketing campaigns such as Google and Facebook Ads – but to do this organically, your best bet is your content.

By content, we’re referring to your website content, marketing campaigns, pop-ups, emails – essentially, anything and everything you use to promote your business to your audience. If you use a one-size-fits-all content policy, your audience engagement will be minimal. In other words, you need to give each segment of the audience the content they want.

Marketing is no longer one size fits all

Marketing is no longer a same-for-all reachout mechanism. In the near future, the only marketing that will be  relevant is personalized marketing.

Imagine that you can have a massive eye that watches over the journey of our site’s visitors from the moment they arrive until they are a loyal customer. And now imagine that this eye can provide visitors with different versions of your homepage based on their background, smart pop-ups tailored to their behavior and exclusive email campaigns suited to their purchase history.

For both personalized marketing campaigns and website content, you’ll need to incorporate many tools. Unfortunately, there are too many tools out there that are overly complicated and expensive.

Personalization is a cluttered and expensive space

Looking at the tools that help with main website content personalization, Segment is for enterprises, and Optimizely and Proof are also for enterprises but are relatively expensive for small-to-medium sized businesses.

Solutions in the personalized email marketing space exist such as Mailchimp, which personalizes based on audience behavior and engagement. However, this happens abstractly regardless of the global behavior of users on the website inside the app and so forth.

Pop-up creators such as Unbounce Popups or Sumo are also mere creators but fail to offer much in the way of personalization.

The bigger problem at hand is that these tools are not able to work together for personalization as part of a whole.

The closest solution for this is Intercom, which allows journey-based personalization but only through a chat widget and email notification. There’s no possibility to personalize in-page content, and again it’s fairly expensive for a small-medium businesses.

So, an all-in-one solution that makes it possible to personalize creation, monitoring and management based on global user behavior is sensible.

Meet Odise: Personalized Marketing Automated

Two years ago at Artbees, we thought of a tool that facilitates the personalization of marketing content (website, emails, pop-ups) in an all-in-one environment. A marketing assistant that can automatically personalize all marketing content based on user attributes and behavior.

We worked on Odise for about two years and recently released the beta version entirely for free on ProductHunt.

Odise is a marketing assistant that reveals the behavioral patterns of users across their journey on your website from acquisition to retention and automatically provides personalized website content, marketing campaigns, emails, pop-ups and more based on each user’s stage, attributes and preferences.

Introducing Odise - Personalized Marketing Automated
Automation Dashboard

1- Discover and oversee your customer journey

Odise provides multi-dimensional insight into your website users’ journey across your website in different stages – from acquisition to nurturing to conversion and retention.

Introducing Odise - Personalized Marketing Automated
A Customer Journey Sample

Select one or multiple dimensions and see what those users did on your website.

Multi-dimensional Customer Journey

2- Automate all your marketing activities in a ‘If This Then That’ dashboard

Having discovered different working and failing funnels, define automation rules to serve each funnel (as broadly or specifically as you want) as its own personalized experience.

Introducing Odise - Personalized Marketing Automated
Rule-based Marketing Automation

Automate marketing actions such as sending emails as well as showing or personalizing content for your visitors based on the stage in their journey.

3- Personalize your website content

The Webpage Personalizer helps you show everyone their own version of your website based on their stage, attributes and preferences.

This Odise personalizer tool allows you to make changes as well as add or remove content to your page without touching the source code.

Webpage Personalizer

4- Build and send personalized email campaigns

Create highly personalized emails for your leads and customers and contact them across their journey on your website.

Introducing Odise - Personalized Marketing Automated
Personalized Email Builder

Use Odise’s powerful email builder to create smart email templates or use one of its various carefully-crafted readymade templates.

Introducing Odise - Personalized Marketing Automated
Readymade Email Templates

5- Build and serve personalized pop-ups

Create personalized pop-ups to collect and nurture leads, as well as to convert and retain your customers.

Personalized Pop-up Builder

Or use one of Odise’s various readymade templates in different categories such as lead generation, discount, cart abandonment, giveaways, events and more.

Personalized Pop-up Templates

6- Get human-made analytics reports about your marketing activities

Enough of useless attribution and analytics reports! See tailored performance reports about your website performance and automation. Odise’s analytics reports will allow you to make decisions about your next move – nothing more or less.

Automation Reports

Define a timeframe and see a list of your topmost items in each dimension such as location, landing pages and sources.

Introducing Odise - Personalized Marketing Automated
Actionable Analytics

What’s next? A.I. enters the scene!

Our next step is enabling artificial intelligence, which will take a load off the shoulders of the website tenant by monitoring their website, suggesting the right practice and eventually taking over all marketing activities from ideation to execution to reporting.

Try out for free and help us shape the future of marketing

You might be surprised to learn that Odise is now totally free! We’ve invested two years at Artbees to make a bootstrapped and independent product that solves problems we think many small-medium businesses have with marketing on their own. We deliberately released it totally for free at the beginning to collect honest user feedback and shape its future before we start monetizing it.

Our aim is to make personalized marketing an affordable, easy and mainstream marketing activity – not a marketing luxury carried out only by big brands and corporations.

We cannot wait for our community to try this on their WordPress websites and let us know what they think about it. Does it help them grow their business? What is missing? And what direction should we take going forward?