Key Elements Needed to Create an Online Store

It’s well known that online shopping is big business. Online shops are popular for obvious reasons. Customers don’t have to leave their homes, they don’t have to wait in queues and they can shop 24/7. Even if you’ve never built a website before, you can create an online store  with ease. The Woocommerce plugin will help you do just that. It’s bundled in the Jupiter X theme so you can install it easily.

During the process of building up your own online store, you might be wondering which elements are the best to display products as well as to create custom templates and single product pages. Below I’ve provided some tips that will help you attract buyers and boost sales.

Design the look of your online store

First, you need to consider design when sitting down to create an online store. Focus on simplicity, and everything that you do should be in line with what you would like to accomplish. Alternatively, you can get a ready-made template and customize it to your own needs. Fortunately, there are great ecommerce templates for Jupiter X provided by Artbees that have clean designs, intuitive layouts and follow the latest web design trends.

Don’t forget to continuously update and add fresh content to your site to keep visitors coming back for more.

Introduce your e-commerce experts

Aside from wanting to find out more info about your product, visitors want to know more about you and your business on a personal level. The “About Us” page is a great place to both add such content and to introduce your team using the  Team Member element. This allows you to explain to your customers who everyone is and what they do. Describing who your team members are outside the office and providing contact info is also a great idea. These details make the team and the company much more relatable and friendly. Check out the Flowerpot template with the example of the Team Member element.

create an online store

Contact information

When you’re looking to create an online store, keep in mind that your contact information should be clear and easy to find. Make sure to mention your contact email, address and social media channels. All this info can be placed on the Contact page and such elements like Icon List and Icon Box will help you to style these fields.
What kind of Contact page would it be if there was no contact form? Remember to add the Form element to this page as is shown in the Watches Shop template.

create an online store

Show off your partners

It’s important to establish your reputation in order to gain the confidence of your visitors. You can do this by showing which companies you work with. They don’t necessarily need to be big companies –  even smaller companies can add a degree of trustworthiness to your enterprise. To show your partners, it’s better to use the Brands element where you can display your partners’ logos as can be seen in the Pollux template:

Gain your visitors’ trust by adding product reviews

Online shoppers can’t meet retailers in-person, so they have no choice but to rely on other buyers’ feedback. The Woocommerce plugin allows customers to leave ratings and reviews on product pages, which saves consumers time by quickly showing what other customers think about the product. 
Furthermore, you can blockquote the reviews and show them on other pages with help of the Testimonials element. Don’t hesitate to ask your customers to leave a review after making a purchase. Customers who are satisfied with your product will be glad to share their positive experience with others. Refer to the Chaldene template for an example.

create an online store

Display your best sellers

You’ve already spent a lot of time and effort in getting customers to your store – however, many of them still leave without buying anything. This means that you might have only a few seconds to capture and retain a visitor’s attention by showing the right product. And if you don’t do this correctly, they just might decide to leave and look elsewhere. That’s why it’s so important to get the right products in front of your customers quickly.
Best sellers can help you make more sales and profit from your existing traffic. With the Products element, you’ll be able to select which products to show. Check out the Clothing Shop and Decoration Shop templates for examples.

create an online store

List the categories for an easier search

When creating products, you assign them to different categories. This helps to differentiate the products between various criteria. The Category page is vital to help you narrow down options for people and guide them to their desired product page so they can make a purchase. 
To showcase categories, you can use the Categories element where you’ll be able to select Woocommerce categories as an option. There is also a possibility to create a custom category template with the JetWooBuilder plugin. Instructions are laid out in this article. Take a look at the categories grid in this Food Delivery template.

Make sure your store is mobile-responsive

When creating an online store, it’s important to keep in mind that many people nowadays use their phones or tablets to make online purchases. This means that you need to ensure that your site design is mobile-friendly, so buyers can shop no matter which device they’re using. When creating content with the Elementor editor, you can customize it for different devices: mobile, tablet and desktop. Here are the options they provide:

https://docs.elementor.com/article/68-mobile-editing

It’s better to use vertical designs over horizontal designs for easier scrolling and content viewing on phone screens.

Make use of social media!

Advertising on social media channels is a powerful way to connect with lots of potential customers in fun, creative ways. There are tons of social media networks, but the ones you’ll probably find the most valuable are Instagram and Pinterest.

Because both of these are more image-driven platforms, they align well with selling products.

Instagram will give you a way to showcase your product itself, along with how it’s commonly used. Pinterest, on the other hand, gives you the opportunity to create and share content that’s related to your niche and drive targeted traffic back to your site.  
You can also display Instagram photos on your site by using the Instagram element.

Create custom archive and single product pages

Using the standard Woocommerce pages is boring. In other words, creating your own template for your shop pages would be much more interesting. We’ve got great news for you! You can do exactly this with the JetWooBuilder plugin – which is conveniently bundled into the Jupiter X theme. This is the perfect tool for quickly and effortlessly setting up a stylish web store. Inside the pack of the plugin, there’s a powerful set of WooCommerce widgets. Furthermore, the JetWooBuilder does not require extra skills as it’s quick, intuitive, and user-friendly. 
You can read more about how to create custom templates for product pages in the following articles:

Build a Powerful WooCommerce Website using JetWooBuilder and Jupiter X

and

Meet JetWooBuilder! The Ultimate Tool to Create Unique Product Page Templates With Jupiter X

Build relationships with customers

Email marketing is an easy way to build relationships with your customers. You’ll need to collect the emails of buyers and make sure that they want to receive messages from you. One of the methods to ask buyers whether they want to receive email notifications is by displaying a pop-up window while they’re browsing.  I also recommend that you track which customers unsubscribe from your email list as this is quite useful. You can use this info as well as other details from their buyer profile to figure out why they might have unsubscribed and how you can prevent future cancellations.

To create a pop-up window, you can use the Jet Popup plugin, which is bundled in the Jupiter X theme as well. Having a pop-up is a great feature as it’s the first thing that visitors see when they go to your site. It immediately catches their attention. Also users cannot ignore the pop-up.

And the Subscribe Form is an appropriate element to use in the pop-up window so you’ll be able to collect the buyers’ email and notify them with updates about your products. Check out an example of the pop-up and subscribe form in the Shoes Shop template.

Don’t hesitate to offer discounts

Offering discounts on purchases is a way to get visitors into your store quickly. Discounts don’t only help your shoppers – they also help your business. Your sales will increase and your  reputation will be improved, so discounts may be that one ingredient that can bring success to your business.

If a discount is time-limited, the buyers will be forced to act at that moment. Here, the Counter element will be quite helpful. With Counter you’ll be able to set a time limit, and it’ll be a last chance to get a discount on everything (or almost everything), so the buyers must act fast!

Limited-time discounts are a smart marketing move. Visitors will get on them like there’s no tomorrow – that is, as long as you’re honest about it. If you say your offer ends on Friday, it should end on Friday. Otherwise, your buyers won’t act quickly the next time because they’ll expect the offer to last longer.

Wrapping up

In short, there’s not much of a debate anymore over whether or not to create an online store. There are tons of advantages: your store will be open 24/7 and customers will be able to make purchases by simply clicking on a button. An online shop also removes the barriers of travel and parking, which allows you to reach more customers. And online store owners get to enjoy the fact that their store’s doors never close.

In this article, we took a deep dive into how you can build up your own store online quickly and easily in Jupiter X. So save time and energy and create a shop site with a Jupiter X template. There are many templates to choose from, so the creation process will be much easier for you!

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