Glossary of Common Terms

Updated on September 16, 2021

In this article we will list some common terms and expressions which are used in Jupiter theme. These terms have been collected for easier access. It’s worth to mention that the goal of this article is to provide short explanation for the terms.


Add-ons add extra functionalities to Jupiter theme and they are released freely by Jupiter team. The add-ons are only installable in Jupiter.


Archive is an accumulation of a specific post type content inside single page which is automatically generated by WordPress.

To learn more about WordPress archives, read this article.

Artbees API Key

Automatically generated key used for registering the product.

To learn how to obtain Artbees API key and register your theme, read this article.


A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world.

To learn how to create blog in Jupiter, read this article.


The burger button is typically placed in top corner of a header on smaller devices like smartphones. Clicking or tapping on burger button results in a menu being revealed.

common terms


A web cache is an information technology for the temporary storage of web documents, such as HTML pages and images, to reduce bandwidth usage and server load.

To learn how to clear cache, read this article.

Case Study

A case study in a business context is a report of an organization’s implementation of something, such as a practice, a product, a system or a service. It can be thought as of a real world test of how the implementation works, and how well it works.

Child Theme

A WordPress child theme is a theme that inherits the functionality and styling from a parent theme (Jupiter theme). A child theme is often used when you need to change small aspects of your website appearance or functionality while being able to update the parent theme.


Columns are part of the Page section and they hold your content elements inside them. Columns can be reordered.

common terms

To learn more about columns, read Column Settings article.

Control Panel

Control panel inside Jupiter where you can register and update the theme, install templates, plugins and much more.

common terms

To learn more about control panel in Jupiter, read this article.

Custom Post Types

Themes and plugins can add more post types to WordPress so these post types are called custom post types. Jupiter adds 13 custom post types.

  • Clients (Post Type: ‘clients’)
  • Animated Columns (Post Type: ‘animated-columns’)
  • Banner Builders (Post Type: ‘banner_builder’)
  • Edge Slider (Post Type: ‘edge’)
  • Employees (Post Type: ’employees’)
  • Faqs (Post Type: ‘faq’)
  • News (Post Type: ‘news’)
  • Portfolios (Post Type: ‘portfolio’)
  • Pricing Tables (Post Type: ‘pricing’)
  • FlexSlider (Post Type: ‘slideshow’)
  • Tab Sliders (Post Type: ‘tab_slider’)
  • Testimonials (Post Type: ‘testimonial’)
  • Photo Albums (Post Type: ‘photo_album’)


Breadcrumbs provide links back to each previous page the user navigated through to get to the current page or the parent pages of the current one. Can be found in the Page title section.

common terms


Excerpt is a term used for article summary with a link to the whole entry. It allows users to display more content in less space.

common terms

To learn more about excerpt in WordPress, read this article.


Favicon is a small, iconic image that represents your website. Favicons are most often found in the address bar of your web browser, but they can also be used in lists of bookmarks in web browsers and feed aggregators.

Font Family

Font family is a collection of typefaces in different weights and classifications, but have the same point size and are designed to work together.


Footer is a section at the bottom of your website which includes things like navigation, page numbers, creation dates and contact information. Footer is usually same across the whole website.

When referring to HTML, the footer tag (<footer>) is used to designate a footer for a document or a section of content.

To learn more about footer options in Jupiter, read this article.

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Fullscreen Navigation

Fullscreen navigation is a secondary menu style and is managed by menus. It acts as a fullscreen section containing menu items.

Google Font

Google font is interactive application programming interface that allow users to use web fonts on their website. This service is hosted by Google, and all of the fonts are free.

To learn more about Google fonts in Jupiter, read this article.


Section at the top of the website, often part of a template and therefore is the same across all pages within a website. It typically includes the company or organization’s logo, as well as the main navigation bar

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Help Desk

Help desk in the context of IT, is a department inside an organization that is responsible for answering the technical questions of its users.

Icon Library

Icon library is a collection of icons from different sources. In Jupiter, these icons can be used in various shortcodes. It can be accessed in the Jupiter control panel.


Localhost refers to the local computer that a program is running on. For example, if you are running a Web browser on your computer, your computer is considered to be the localhost.


MailChimp is an email marketing service. In Jupiter, there is an option to add MailChimp subscribe form to the toolbar.

To learn how to add MailChimp subscribe form to the toolbar in Jupiter, read this article.

Main Grid

The grid which holds the main content of your website.

Mega Menu

Mega menu is a section found within header navigation, which on hover appears as a drop-down with menu items.

common terms

To learn how to create a mega menu, read this article.

Minify CSS/JS

Option to create a minified version of CSS/JS files which increases the speed of your website.

To learn more about these options, read this article.

Page Section

Page section is a shortcode in Visual composer which acts as a container, within you can add other shortcodes. This shortcode is a more complete alternative to the Row shortcode. It has more options and it is a lot more customizable than other.

To learn more about page section shortcode, read Page Section article.

Page Title

Small section above the page content which displays the name of the page.

To learn more about page title, read this article.

common terms


Plugins add extra functionalities to WordPress and themes. They can be installed on different themes.

To know which plugins are compatible with Jupiter, read Compatible plugins article.

Post Types

Post types refer to the type of the contents in WordPress. By default, WordPress has 5 post types.

  • Post (Post Type: ‘post’)
  • Page (Post Type: ‘page’)
  • Attachment (Post Type: ‘attachment’)
  • Revision (Post Type: ‘revision’)
  • Navigation menu (Post Type: ‘nav_menu_item’)

To learn more about them, read Post types official article.


Preloader is a feature that displays the user with a loading animation and status while the page is loading.

common terms

To learn more about preloader options in Jupiter, read this article.

Register Product

Section in the control panel which lets you register the theme. By registering the product, you will be able to install templates and add-ons.

common terms

To learn how to register your theme, read this article.


Responsiveness is a web design approach that suggests the website should respond to the user’s behavior and environment based on screen size, platform and orientation. In other words, the website should have the technology to automatically respond to the user’s preferences.

Secondary Menu

A menu added in addition to the main menu in the header. In Jupiter, secondary menu comes with two different styles in unique positions.


In some of Jupiter shortcodes, you may have an option to have a self hosted or social hosted data. Self hosted means that the data is stored on your site, while social hosted means that the data (for example, a video) is hosted on Youtube, Vimeo, etc.


SEO stands for search engine optimization. It is the process of getting traffic from the free, organic or natural search results on search engines like Google.

To learn how to increase SEO rankings with Jupiter, read this article.


A shortcode is a WordPress-specific code that allows you to embed files or create objects that would normally require lots of complicated, ugly codes in just one line.

common terms

To learn more about specific shortcode, read articles in the Shortcodes category.

Side Dashboard

Side dashboard is a secondary menu style and is managed by widgets. It provides a pop over effect, which reveals a section containing additional information.

To learn how to add a side dashboard in Jupiter, read this article.

Sidebar / Widget Area

A WordPress sidebar or widget area is an empty area which holds the widgets. You can find all the sidebars in Widgets page as explained above.

common terms

To learn more about sidebar, you may read Widgetized Sidebar and Custom Sidebar articles.


Slug is few words which you choose to describe a post, page, category, or tag within WordPress. These words then appear as part of the URL (or Permalink) directing visitors to that content.

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Smooth Scroll

Smooth scroll is a self explanatory feature. Normally, when you press Page Down, the view jumps directly down one page. With smooth scroll, it slides down smoothly, so you can see how much it scrolls.

Sticky Header

Sticky header remains in view at the top of the browser rather than moving out of view at the top of the screen when the user scrolls down the page. The sticky header can help to make it easier for visitors to navigate through a site as they can quickly access the navigation menu rather than having to scroll back to the top of the page.

Sub Footer

Sub footer is a small section below the footer, which includes copyrights or references.

common terms


A slogan or an important message which is placed above the header, in the toolbar section.


This term has been used in Jupiter and Visual Composer plugin.

In Jupiter, it means a ready to use sets of pages, options, widgets for a specific type of a website.

To install a template, read Installing a template article.

In Visual Composer, it allows you to save predefined sets of shortcodes as a group so you can easily use them as next time.


A WordPress theme changes the design of your website, often including its layout. In this case, our theme is Jupiter. This is a premium multi-purpose theme.

Theme Options

A set of options inside Jupiter which affect your website globally. Theme options contain all the necessary settings to customize your website.

common terms


Toolbar is a small section above the header which holds information like date, tagline, email address and phone number.

common terms


Typekit is a subscription service for fonts which you can use on a website. Instead of licensing individual fonts, you can sign up for the plan that best suits your needs and get a library of fonts from which to choose.

To learn how to integrate a typekit into Jupiter, read this article.

Visual Composer

This is one of the required plugins for Jupiter theme. This powers the drag and drop page builder feature.

To learn more about the plugin, read Visual Composer Introduction article.


A WordPress widget is a small block that performs a specific function. You can find all the widgets in Appearance > Widgets page. By default, WordPress has some widgets and Jupiter also adds more custom widgets for you.

To learn more about widgets, read How to Use Widgets article.


WooCommerce is a free WordPress plugin which let’s you sell products and services on your website. Most importantly, it makes doing these things affordable and accessible.

To learn more about WooCommerce, read their official docs.


WordPress is a free and open source content management system (CMS). WordPress users may install and switch between different themes like Jupiter and The Ken.

Recommended Hosting Solutions

The following hosting services offer maximum compatibility with Jupiter and provide exclusive discounts to Artbees Themes users:

Kinsta WordPress Hosting
InMotion > Up to 50% Discount
WPEngine > 20% Discount
DigitalOcean > $10 Discount
MediaTemple > 2 Months free on Annual Plan

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