A website that works smoothly is an effective sales tool and it helps your visitors understand the company’s products and services. Your website is the basis of your online marketing efforts that engage people, and as a result, they become your customers. So you spend your money and time for a website to make it look great. You’ve also created personalized marketing automation, but you need to know if it actually works and isn’t just burning a hole in your pocket. That’s why – once a website development or redesign is finished and a marketing campaign has started – you need to measure the growth of a Jupiter X website and calculate the return of investment (ROI).
To track the success, you must establish goals you’d like your website to achieve, and the key performance indicators (website KPIs) that help to determine whether or not your goals are reached.
There are different analytics services you can use to measure the growth of your Jupiter X website: Google Analytics, Hubspot, or Growmatik. In this article, we’ll review the analytics instruments in Growmatik and explain how they are used.
Growmatik is a marketing automation tool that uses an omni-channel approach and has its own analytics tracking and metric system that provides analytics reports. Reports are generated based on browser sessions, cookies, WordPress data and user info so analytics can be provided for different user types: guests, leads and customers. This allows you to extract more detailed information about your audience.
Audiences vs. visits
The first page in the Growmatik dashboard is the Reports page, which is where you can view and analyze all the information about your site’s traffic and audience. In the Reports page, all the statistics are displayed based on the selected date range. By default, when you open the page, it displays the information from the time you integrated the Growmatik service with your site.
By using the date selector, you can set a custom date range by selecting the start and end dates of the period you need or check the statistics for a specific day as well.
Also, at the top of the Reports page, you can see the Visit/Audience toggle that allows you to check the statistics based on the total number of visits or individual users.
When Visit is selected, the number of visits (sessions) will be used to generate the reports, and when Audience is selected, the newly generated users in the selected timeframe will be taken to generate the statistics report.
Growmatik divides your site visitors into 3 groups, and you can get separate charts for each of them:
- Guests – the site visitors who have not registered nor made any purchases.
- Leads – the visitors who have registered on your site.
- Customers – guests or leads who have purchased products on your site.
Below the graph area on the Reports page in Growmatik, you can see the section with 3 tabs: Top Sources, Top UTMs and Top Keywords. Let’s take a closer look at which data we can find here.
The origin of every referral to your site is called Source, and in the Top Sources tab, the most popular traffic sources of your website are displayed.
You can see information related to your custom-defined URLs in the Top UTMs tab. UTM – which stands for Urchin Tracking Module – is a simple code that can be attached to any URL to generate analytics data for marketing campaigns. UTMs are one of the ways to examine performance from any marketing campaign, and this section allows you to do that.
The data in the Top Sources and the Top UTMs tables are categorized by the user groups: guests, leads and customers. To sort the data by a specific user group, simply click on any user type in the table. As an important note, statistics data for the Top Sources and the Top UTMs tables will be different depending on which toggle is selected – Visits or Audience.
The information about the most popular keywords that led traffic to your website is collected in the Top Keywords tab. By clicking the columns here, you can sort data based on Click or Impression. An important thing about this tab is that you need to integrate your website with Google Search Console to display the data. Click on the shortcut link to the Site Settings section to proceed with the integration process.
Bounce rate and page views
Another way to measure the growth of your Jupiter X website is through bounce rates and page views. To the right of the charts section in the Growmatik app, you’ll be able to see the Pageviews section, where the total number of page views and the most viewed pages of your site are listed. Also, in this section, the Bounce Rate value is displayed, which shows you the percentage of your site visitors who left the site immediately without viewing more than one page. In other words, they bounced back from your site. When it comes to bounce rates, the lower the better as we want visitors to stay around and read more content, subscribe or make purchases. The Audience field displays the total number of all user groups (guests, leads, and customers) interacting with your site.
The Top Sales table in the Reports page shows you the list of the best-selling products on your site with the selected timeframe. In the table, you can see the quantity of each sold product and at the top of the table the total amount of sales.
By selecting the different date ranges, for example from the start of the sales campaign, you can track your revenue and effectiveness of that campaign.
While measuring the growth of your Jupiter X website, it’s also a good idea to pinpoint exactly where your visitors are coming from. The last reports section is the Top Countries. The countries metrics are also provided for each user type separately, so you can see how many guests, leads, or customers you have from a specific country. The Top Countries table data displays according to the selected option in the Visit/Audience toggle as well as for the Top Sources and the Top UTMs tables. When the Visits toggle is selected, you’ll see a list of top countries based on the site visits, and when the Audience mode is turned on, the list will show the top countries based on the number of newly generated users.
In this article, we reviewed the analytics instruments available in the Growmatik app, which can help you to measure the growth of your Jupiter X website. Growmatik is the omnichannel based automation marketing app, and unlike other marketing automation tools, it has its own analytics instruments that allow it to provide more detailed and correct information about your website’s traffic. Getting the right analytics is an important thing so you can evaluate the results of your marketing efforts and make the necessary corrections if something goes wrong with your marketing campaign.